Terms and Conditions

Here is a sample of standard client agreement which outlines the Terms and Conditions for hiring Alex as a Copywriter:

Copywriting for [Project]

Dear [Name]:

"Client X">Thank you for hiring Alex Vayner to write [project] for [company].
Here are the terms we discussed. Would you please read this through to make sure these are terms you agree to and send a REPLY e-mail that all is fine?

(Please include this e-mail in your reply.)

FEE

The fee for the [project], which includes [describe elements if applicable].

NOTE ABOUT FEES

We require the project fee to be paid in full up front. We accept credit cards via PayPal, or checks made payable to “Elite Internet Marketing.”

DEADLINE

You will have first draft copy by [Day/Date] by 5:00 p.m. (Eastern time).

We do not miss deadlines, so if you have not received your copy on the date it is due, please call us immediately so we can resend it.

PLEASE NOTE:

Once we agree on deadlines, they are contingent on getting your go-ahead and payment  by [DATE].

Alex’s schedule does fill up quickly and we regret that we can’t hold dates without payment.

REVISIONS

Up to two revisions are included at no extra charge unless they are based on a change in the assignment made after the copy is submitted.

All revisions must be assigned within 30 days of your receipt of the first draft of copy. After that, additional rewrite may be made at a fee to be negotiated separately from this agreement.

We make our best attempt to be available to make revisions.

Alex can turnaround minor revisions in 2-3 business days and major revisions may take longer.

CAVEATS

If you cancel or put the project on hold once Alex has begun work, a kill fee may be applied.

Let me know if you'd like a copy of our kill fee schedule.

This fee is for copywriting, which we define as creating text for promotional material from content provided by the client. Research to create original content if needed would be an additional fee to be quoted separately.

Background material sent to Alex Vayner in preparation for copywriting assignments is not returned to the sender unless specific arrangements have been made with Alex or his assistant in writing prior to the project.

Although you are not required to do so, Alex recommends that you send him a PDF of the [piece] before [printing/sending], so he can review it, make sure the elements are positioned effectively, and make sure all revisions work effectively.

Also, although Alex makes every effort to make your copy comply with the law, he is not an attorney.

Therefore, it is your responsibility to submit all copy for legal review.

You are also responsible for final proofreading of all the copy.

RESULTS

There are many factors in your marketing – product, market, price, list, demand, consumer preferences, major events – that Alex cannot control. Therefore,while he can and does guarantee your satisfaction with his copy before you test it, he does not promise and cannot guarantee specific results. Hiring Alex as a marketing consultant can significantly increase the performance of your marketing campaign ad is therefore governed by a different agreement.

ONLINE TESTING

Many clients like to “fine tune” landing pages and other online copy once it is posted. This fine-tuning is not included in the project fee. If you’d like Alex to be available to tweak and refine your online copy once it is up and running, ask us about our Maintenance program, described in our Online Copywriting Fee Schedule.

Thank you, [Name].

Regards,