Guarantees

Yes. I guarantee your complete satisfaction with the copy I write for you before you run the ad, mail the sales letter, distribute the e-mail, or put up the landing page or web site.

Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines...and at my expense, within the first 30 days of initial deliverable.

Just tell me what you want improved and what the specific changes are, and I'll make them--fast. There is no charge for rewriting. Revisions are included in the flat fee we've agreed to for the assignment.

What I don’t guarantee is a particular result or response rate if you hire me solely to write you a sales copy. The Direct Marketing Association Code of Ethics prohibits me from doing so. Why?

There are many factors in your marketing – product, market, price, list, demand, consumer preferences, the economy, the stock market, major events – I cannot control.

Therefore, while I can and do guarantee your satisfaction with my copy before you test it, I do not promise and cannot guarantee specific results.

However, if you hire me as a marketing consultant in addition to writing your sales copy, I can make many recommendations that will make you a lot more money than if you don't apply  them. I can also tweak certain elements of the copy and the marketing plan to increase conversions. As a marketing consultant I work with you to find highest response solutions and significantly increase the profits you receive  from your marketing effort.