Guarantees

Yes. I guarantee your complete satisfaction with the copy I write for
you before you run the ad, mail the sales letter, distribute the
e-mail, or put up the landing page or web site.

Most clients are pleased and enthusiastic about my copy when they
receive it. But if you are not 100 percent satisfied, I will revise the
copy according to your specific guidelines...and at my expense, within
the first 30 days of initial deliverable.

Just tell me what you want improved and what the specific changes
are, and I'll make them--fast. There is no charge for rewriting.
Revisions are included in the flat fee we've agreed to for the
assignment.

What I don’t guarantee is a particular result or response rate if you
hire me solely to write you a sales copy. The Direct Marketing
Association Code of Ethics prohibits me from doing so. Why?

There are many factors in your marketing – product, market, price,
list, demand, consumer preferences, the economy, the stock market, major
events – I cannot control.

Therefore, while I can and do guarantee your satisfaction with my
copy before you test it, I do not promise and cannot guarantee specific
results.

However, if you hire me as a marketing consultant in addition to
writing your sales copy, I can make many recommendations that will make
you a lot more money than if you don't apply  them. I can also
tweak certain elements of the copy and the marketing plan to increase
conversions. As a marketing consultant I work with you to find highest
response solutions and significantly increase the profits you
receive  from your marketing effort.